For 15 years, Reliance Mortgage has sponsored The Real Estate Hour, a one-hour weekend real estate talk show on KRLD NewsRadio 1080 AM.

With the recent turmoil in the housing industry, their account executive worked with the CBS Radio Dallas digital team in creating a dedicated web page on krld.com to provide consumers 24/7 access to the real estate experts at Reliance Mortgage.  To compliment the brand that listeners have identified with for 15 years, the web page is being branded as the RealEstateHour ONDEMAND @ KRLD.com.  The web page features a blog on the latest industry news and advice from Mike Anderson, the CEO of Reliance Mortgage.  It also contains a Hotline for consumers to leave questions for Mike and provides direct email access to mike@reliancemortgage.com.  Podcasts are recorded and archived each week of the top consumer questions.  Audio descriptions of all of the Loan Programs offered by Reliance Mortgage are included on the page so that consumers can educate themselves on available options.  The key to this web page is keeping all of the elements fresh and up-to-date.  To enhance this image of relevance, an AP RSS feed of breaking business news with video content is a fixture on the page.   A high-frequency commercial campaign on KRLD directs the audience to the resources available on the RealEstateHourONDEMAND @ KRLD.com.