T-Mobile wanted to promote their at-home service program that was being tested in the Dallas Market. 

From February 25 to April 6, 2008, CBS Radio and TV combined forces to give away the ultimate in at-home services from T-Mobile.  This prize package included T-Mobile Hot Spot @Home service for 1 year, a leather sofa, chair, and ottoman, Room Painting, Maid Service for a year,  a $500.00 gift card from Elliott’s Hardware, A 42” Flat screen TV, computer package and more! 

DFW couldn’t escape the contest!  We let them know about it on the air, on our station websites, and in their email.  All various elements of the promotion had the same cohesive message and led our listeners to one destination: the T-Mobile Hot Spot @Home microsite created exclusively for this contest.  On the microsite, listeners could register to win, see the prizes, and connect directly to the T-Mobile Hot Spot @Home site to learn more about the product and opt-in to receive more information from T-Mobile.

Over the 6 weeks, we had 7,960 page views and 3,503 entries.  Over 1500 people opted-in to receive more info from T-Mobile.