Ever worry that shiny new deal on the store shelf might be a big dud? For the first time, 100,000 Americans have taken out the guesswork from the grocery aisle. An award that gets people to vote on the best and most innovative products of the year has now come to the U.S. Trusted for more than two decades in Europe, the Product of the Year (POY) award enrolls 100,000 consumers to review, vote and ultimately guide shoppers on the best new products each year. The distinctive red POY logo then serves as a shortcut for shoppers in the supermarket, saving time and money. Americans will start seeing the logo for the first time this year. The Product of the Year award is the world's largest and most representative consumer vote on product innovation. It was established 22 years ago in France, and it currently operates in 28 countries worldwide.
2009 Products of the Year Award Winners
-- HOUSEHOLD PRODUCTS --
* PUR Flavor Options by Procter & Gamble
* Oust Surface Disinfectant & Air Sanitizer by SC Johnson
* Duracell Color Mini Charger by Procter & Gamble
-- OUTDOOR PRODUCTS --
* Kelsyus Original Canopy Chair by Swimways
* OFF! Smooth & Dry Aerosol by SC Johnson
* Zyrtec by McNeil Consumer Healthcare
-- HAIR AND BODY CARE --
* Olay Spa Exfoliating Ribbons Body Wash by Procter & Gamble
* Pantene Pro-V Beautiful Lengths by Procter & Gamble
* Wella System Professional Gloss-On by Procter & Gamble
* CoverGirl lashblast Mascara by Procter & Gamble
* Degree Men Absolute Protection by Unilever and Degree Women Ultra Clear by Unilever
-- BEVERAGES AND FOOD --
* Canada Dry Green Tea Ginger Ale by Dr Pepper Snapple Group
* Four Cheese Stone Baked Pizza by Better Living brands
-- KIDS STUFF --
* Mott's for Tots by the Dr Pepper Snapple Group
* Similac SimplePac by Abbott Nutrition
For more information, go to http://www.productoftheyearusa.com/default.htm#winners.
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